Port of Montreal

Embracing digital tools to spur growth

Industry

Transport

Deliverables

Content strategy & execution
Port of Montreal is an important economic driver in Canada and a central landmark in the city. An essential transit point for national and international freight transportation, it has also become a central meeting and leisure place for the local population.

Challenge

Despite its importance, the existence and activities of the Port of Montreal are still relatively unknown from the local population. The Port of Montreal needs to raise awareness and to be positioned as an essential city landmark for the inhabitants and the tourists.

Solution

We developed a digital strategy aimaing at raising awareness, promoting the Port’s activities, and creating a bond with the local community. We also participated in promoting the launch of Grand Quay, a public leisure space located along St. Lawrence River.

Results

0K
Social media impressions in 2018
x0
Engagement rate
+0K
Reached for the opening of Grand Quay

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