Convert users through an innovative gamification strategy
Industry
Financial Services
Deliverables
Game Center platform
Financial services giant Desjardins approached ressac to produce a three-game series deployed on touchscreens and iPads located in 360d branches and large regional centers. The gaming platform boasted one memory game, three quizzes and two association games.
Challenge
Everyone!
Producing a fun gaming platform aimed at the general public (all ages) while, at the same time, providing relevant financial information.
Animated tutorials
To create a more dynamic platform and user experience, ressac developed step-by-steps animated instructions at the beginning of each game.
Life & evolution
While designed to meet the Desjardins' current needs, this gaming platform is set to evolve over time to accommodate changing tastes. This flexible approach allows the client to easily remove, modify or add games.
Solution
Ressac conceived a user-friendly, interactive and engaging platform to mainly entertain and educate customers at different Desjardins 360d branches. The diversity of games helps democratize the field of finance through playful themes that also provide valuable financial information to customers.
