Cégep de l'Outaouais

The role of a lifetime

Industry

Education

Deliverables

360 campaign
Influencer marketing
In collaboration with the creative agency Orkestra, Cégep de l’Outaouais has mandated ressac to support them in the amplification of their 2021 Open House through a 360° media campaign, in addition to an influencer campaign.

An important choice, remotely.

For the last two years, Cégep de l’Outaouais has noticed that the population’s outpouring of sympathy for employees in the health and social services sectors has not translated into an increased enrollment in their eight programs. Additionally, the pandemic made the task of attracting young teenagers to Cégep more difficult – no presence in schools, open houses carried out virtually, and a lack of interest in classes due to Zoom fatigue.

Solution

Our solution: rethink the traditional approach and use the power of social media. We opted for a multi-platform activation strategy, which included TikTok and Twitch, as well as collaborations with influencers and a Quebec media.

Our presence on key platforms allowed us to reach, and even exceed our awareness and traffic goals.

Our personalized collaboration with Ton Petit Look and the activation of four local influencers allowed us to have a greater reach to get ahold of our target audiences. In addition, the Cégep was able to benefit from the organic notoriety of these collaborators.

Results

In only 2 months, the offensive increased Cégep de l’Outaouais’ potential for generating applications, in addition to contributing to its brand equity.

+0M
Impressions
+0
Clicks on the student application site
+0K
Views generated by influencers
+0%
Engagement rate on influencer content

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