Bioderma et Esthederm

A 360-degree digital strategy for a global brand

Industry

Beauty & cosmetics

Deliverables

Stratégie 360°, production digitale
Média & performance
Founded in France 40 years ago, the NAOS Group possesses two global brands of cosmetics: Bioderma and Esthederm. While well-established in France, Bioderma and Esthederm do not have the same brand recognition in Canada. To rectify this situation, ressac developed a number of targeted strategies.

A digital identity

Articulating a distinctive digital identity is essential to create original content that will support the positioning of the brand attributes in a natural and inspiring way. Since Bioderma’s Facebook community currently has millions of followers around the world, the narrative that the brand would develop and share across social media platforms will be a key driver to ensure a solid level engagement with the public.
bioderma esthederm
bioderma esthederm
bioderma esthederm
bioderma esthederm
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bioderma esthederm
bioderma esthederm
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bioderma esthederm

Original content + Instagram = 🙌

Ressac recommended introducing the brand in Canada and the United States through Instagram. Neither Bioderma nor Esthederm had a presence in these two key markets.

A number of photoshoot sessions allowed us to create a large, high-quality visual materials database. We used these materials to create hundreds of unique content pieces specifically tailored for social media. This approach allowed Bioderma and Esthederm to maximize the profitability/impact ratio as it tried to carve a niche in the social media sphere across North America.

Results

Through a content strategy adapted to the market and channel, Bioderma and Esthederm were able to boost the number of Instagram followers to over 35,000 in a short period of time and with a minimal investment.

+0K
Instagram followers in Canada
x0
engagement multiplication in Facebook
x0
SEO increase of Bioderma and Esthederm websites
+0
original content pieces produced

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